Brand Assets
Understanding our Brand in clear tones
Logo
Our logo features the Sproutly wordmark alongside our distinctive coin, making it versatile for display in various settings. As a symbol of continuous progress, it transcends the boundaries that divide us and fosters unity.
Approved
Logo in deep blue background
Logo in white background
Monochrome in deep blue background
Monochrome in white background
Things to avoid
Do not alter the proportion
Don’t add effects to the logo.
Don’t use the logo as a keyline.
Don’t change the logo lockups
Colors
Primary & Secondary colours versions
Colour is the first visual thing we remember, and a powerful asset in building brand recognition. Our colour is deep blue. We use it first, last, and for nearly everything in between.
Assurance
Neutral Base
HEX:#FFFFFF
RGB:255 / 255 / 255
Reliability
Main Primary
HEX:#101828
RGB:16 / 24 / 40
Hope
Secondary 1
HEX:#FEC84B
RGB:254 / 200 / 75
Security
Secondary 2
HEX:#FD853A
RGB:253 / 133 / 58
Typography
Hellix Sans
Hellix’s simplicity, clarity and rounded forms make it the perfect functional typeface for us. Used to make sure you communicate easily with everyone, especially in product. Hellix is our clean, bold, display typeface. It’s loud, proud, and perfect for headlines.
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Looking for imagery for your story? Find logos, images, app screenshots and more in our handy press kit.
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