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press-kit

Brand Assets

Understanding our Brand in clear tones

Logo

Our logo features the Sproutly wordmark alongside our distinctive coin, making it versatile for display in various settings. As a symbol of continuous progress, it transcends the boundaries that divide us and fosters unity.

Approved

 Logo in deep blue background

Logo in deep blue background

Logo in white background

Logo in white background

Monochrome in deep blue background

Monochrome in deep blue background

Monochrome in white background

Monochrome in white background

Things to avoid

Do not alter the proportion

Do not alter the proportion

Don’t add effects to the logo.

Don’t add effects to the logo.

Don’t use the logo as a keyline.

Don’t use the logo as a keyline.

Don’t change the logo lockups

Don’t change the logo lockups

Colors

Primary & Secondary colours versions

Colour is the first visual thing we remember, and a powerful asset in building brand recognition. Our colour is deep blue. We use it first, last, and for nearly everything in between.

Assurance

Neutral Base

HEX:#FFFFFF

RGB:255 / 255 / 255

Reliability

Main Primary

HEX:#101828

RGB:16 / 24 / 40

Hope

Secondary 1

HEX:#FEC84B

RGB:254 / 200 / 75

Security

Secondary 2

HEX:#FD853A

RGB:253 / 133 / 58

Typography

Hellix Sans

Hellix’s simplicity, clarity and rounded forms make it the perfect functional typeface for us. Used to make sure you communicate easily with everyone, especially in product. Hellix is our clean, bold, display typeface. It’s loud, proud, and perfect for headlines.

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regularmediumsemiboldbold
For queries related to logo contact: press@sproutly.africa

Get in touch

For press inquiries, please email: press@sproutly.africa

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