This is our Story...so far
Where it all started
Once upon a time, a small team of entrepreneurs came together with a vision to create a banking platform specifically for kids and teens.
Going [Sproutly] Green
Sproutly Green was founded in 2021. A banking app for kids and teens where they were introduced to the world of technology in financial autonomy and money management under parental supervision. Sproutly Green was not just a banking platform, it was a launchpad for financial literacy for the next generation.
Like all new businesses solving real problems, we explored the problem space deeper as we optimised our banking solution. A key part of our early days was spreading the gospel of Sproutly to potential investors, partners and clients; taking our solution to the world with marketing activation, ads, and community events.
Continued work with Sproutly Banking created opportunities for innovation as we interacted with parents, experts, and most significantly, schools. Many of these opportunities unfounded opened new doors to the growth potential of Sproutly (pun intended ;) )
Becoming Sproutly Africa
In late 2022, we decided to tackle the problem of education financing. We understood that a need for disruptive innovation existed in the education sector which could be beneficial to all stakeholders while positively impacting the lives of customers.
Sproutly blue started from Bursary, a subsidiary tuition collection platform for schools founded as a marketing strategy to attract kids and families to Sproutly Banking.
By providing the Bursary solution to schools we discovered that we solved a huge problem involving the lives of students, schools and families when we didn’t even have the intention to.
The Pivot
To reflect this new mission, we rebranded from Sproutly Green to Sproutly Africa. The green transformed into blue, symbolizing the broader horizons and the depth of our commitment to education and community.
At this stage of our journey, our team needed to regroup for the new challenges ahead. We launched our physical space (The Hub) and immediately started working on the exciting future of education financing.
Who we build for
We set out to create a platform that not only offered schools seamless payment processes but also help schools manage their finances and assists families in paying tuition fees on time and with ease.
Taking on the problem of education financing meant we were building a solution that could help a range of institutions and families and we set out to empathise and understand our personas as they will be centred in the design and functionality of our solution.
Impact: Sproutly4Good
To us, Sproutly has always been more than education and payment. We founded SPROUTLY4GOOD, our non-profit arm, to help support exceptional and disadvantaged kids. Read about it here.
What Next?
We keep building the future we want to live in. We keep helping schools and families. We keeping being Sproutly.
Find out more about who we are
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