Cowri Creator’s Hub
Tell the Cowri Story.
Win Big!
Nigeria's biggest education storytelling challenge is here. Create an original 30-second to 3-minute video about Cowri by Sproutly and stand a chance to win from a ₦5,000,000 prize pool while helping more families discover smarter ways to finance education.
COMPETITION OPENS
15 August 2026
SUBMISSION DEADLINE
6 September 2026
About the challenge
What is the #SproutlyCowri Creator Challenge?
The #SproutlyCowri Creator Challenge is a nationwide video contest inspiring Nigerians to share creative stories about education and financial access.
Students, creators, and storytellers can educate about Cowri and compete for 500,000 cash prizes. Participants produce videos explaining Cowri, its solutions, and the importance of accessible education financing.
Ready to tell your story?
Understanding Cowri
Before you create, know the product. Here's everything you need to tell the Cowri story accurately and compellingly.
What is Cowri?
Cowri Credit is a tuition financing service that lets you pay your child's school fees in affordable monthly installments for up to 4 months — instead of paying everything upfront.
Apply through the Sproutly mobile app, get instant credit decisions, and manage everything digitally.
The Problem It Solves
School resumption is one of the most financially stressful periods for Nigerian families. The pressure of paying full school fees upfront leads to delayed enrollment, disrupted learning, and mounting household debt. Cowri eliminates that stress entirely.
Learn More About Cowri
Want to learn how Cowri works, see its features, or check if your school is eligible? Visit the Cowri Website
How to participate in the #SproutlyCowri Creator Challenge
IMPORTANT NOTICE: Under-18 entries must be completed and submitted by the participant's parent or legal guardian, who must provide the required consent; entries submitted without valid parental/guardian consent may be disqualified.
Create Your Video
Create an original 30-second to 3-minute video that tells the Cowri story in your own creative style. You can create a comedy skit, short film, animation or any other original concept.
Post Your Video
Publish your video on TikTok, Instagram, Facebook, or YouTube. Before posting, tag Sproutly, use #SproutlyCowri and ensure your post is public.
Submit Your Entry
Complete the submission form in the Creator Hub with your details. Students can also register for the Sproutly Student Ambassador Programme during submission.
Get Your Referral Link
After submitting, you'll receive a unique referral link. Add it to your bio or pin it in your video's comments so we can track parent leads generated through your content.
Share your story
Encourage your audience to watch, engage, and share. Every verified lead generated through your referral link counts toward the Most Leads Generated award.
Video Objectives
Every video should communicate at least ONE of these core messages.
What is Cowri?
Introduce Cowri as Sproutly's school fee financing solution and explain, in simple terms, what it does.
How does Cowri work?
Help viewers understand that Cowri enables eligible parents in partner schools to pay school fees in smaller, more manageable repayments while the school receives payment upfront.
What Problem does Cowri solve?
Show how Cowri helps reduce the financial pressure of paying school fees in one lump sum and supports families in managing education costs more effectively.
Why does Cowri matter?
Communicate how flexible education financing helps children stay focused on learning by making school fee payments easier for families.
Why is accessible education important?
Highlight the belief that no child's education should be interrupted because paying school fees is difficult.
Approved Messaging (Dos & Don'ts)
Read this in full before scripting. Submissions that don't meet these specs won't be eligible.
APPROVED
What You Can Say
- Describe Cowri as Sproutly's school fee financing solution.
- Explain that Cowri helps eligible parents spread school fees over time.
- Emphasise that Cowri works with participating partner schools.
- Focus on reducing financial pressure for families.
- Explain that Cowri helps make education financing more accessible.
- Encourage viewers to learn more through official Cowri channels.
- Use only official Cowri logos, colours and approved assets.
- Present balanced, factual information.
RESTRICTED
What You Must Avoid
- Do not describe Cowri as free money or a grant. Also, do not describe Cowri as a loan platform.
- Any videos with the term "loan" mentioned will automatically be disqualified.
- Do not promise that everyone will automatically qualify.
- Do not say Cowri is available in every school.
- Do not guarantee approval or instant access.
- Do not share unverified information or personal assumptions.
- Do not alter the logo or create unofficial branding.
- Do not exaggerate benefits or make misleading financial claims.
Content Specifications
Resource Center
Everything you need to produce a polished, on-brand Cowri video — bundled and ready to download.
Cowri Logo Pack
Official logos in SVG and PNG formats optimized for video overlays, thumbnails, and social media use.
Brand & Style Guide
Color codes, typography specifications, tone-of-voice rules, and visual identity guidelines for on-brand content.
Want to know more about Cowri?
Welcome to the Help Center! Here, you'll discover answers to frequently asked questions, helpful guides, and useful tips to help you maximize your experience with our platform.